The 4 most important KPIs for home services
Track these 4 essential KPIs to grow your home services business: cost per lead, booking rate, cancellation rate, and average revenue per job.
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So what really generates the leads you receive?
In a conversation we had with a former client, they weren’t very happy with us. They looked at the numbers over the past year and didn’t understand why we were wasting money on things like sending postcards to people. But we taught them something – that a functioning system requires every component.
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The five things you absolutely must do to grow revenue from current customers
The data doesn’t lie. Every owner wildly overestimates the percentage of customers who are likely to return. What do you do about this?
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Why your customers won’t buy from you again
Are you a home service business owner who assumes customer loyalty without data? Rethink this comforting but potentially risky assumption.
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Homeowners don’t plan for big expenses. They panic.
It’s a myth our entire industry buys into. A myth that business owners believe in so much that it drives their spending decisions. No matter how much evidence they see that says otherwise, they continue to market their businesses as though it were true.
Homeowners don’t plan for big expenses. They panic. Read More »
ServiceTitan adds Cornerstone to Marketplace
Industry-leading business management platform ServiceTitan has added Cornerstone Advertising to the online ServiceTitan Marketplace, bringing awareness of our marketing services to its home services users.
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The home or its owner: who’s your customer?
Before you can create strategies to retain existing customers, you have to be able to define (and classify) who is and isn’t a customer.
The home or its owner: who’s your customer? Read More »
Fixing the leaks in your sales funnel
Each stage of the sales funnel requires different strategies and tactics to convert prospects into customers. Is your business using them?
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For HVAC dealers, training has a better ROI than advertising
When clients ask us where they should spend to boost their bottom line, we suggest they should invest in their people. Here’s what we mean:
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Booking by opportunity is a key to HVAC success
It’s normal for some companies, that their techs come away from half of their customer appointments with zero revenue. How do you fix this?
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