Cornerstone Blog

Cornerstone Advertising’s founder, Tracy Paul recently spoke with ACHR News about what to do and what not to do when an HVAC contractor wants to grow their business.

As part of our clients’ roles in serving their community, we encourage them to support their neighbors and create a give-back work culture. To that end, we partner with many of them to craft and implement campaigns that provide a direct way to give back.

As advertisers, we have a lot on our plates. Our agency handles the full breadth of client’s advertising efforts from broadcast to outdoor to social media. In order to best serve our clients and work together as account teams, we use a lot of tools to organize and educate us. While everyone has their favorites, they all come together to help us create lead-generating campaigns across platforms.

We’ve all got a story. From how you got to be where you are, to what it took to get your dinner last night, you have a story. The same with businesses. What’s yours?

As a company that handles the online reputation of many of our customers, we are always looking for new and better strategies to handle customer complaints.

Are you still looking for a resolution to make for the new year? Cornerstone has your digital resolutions to help you have a better digital presence.

With the freedom that comes with email marketing, comes a responsibility to ensure that you are staying relevant to the people who are reading your emails. A/B testing can make a huge impact.

Social Media is no longer just selfies and life updates, now it’s a place for you to grow and promote your business. If you aren’t social now, you need to be.

Our eyes observe so many things throughout the day and see so many ads, so how can you help yours stand out? By using the right font.

Social media platforms come and go. As generations age and technology continues to transform our day to day lives, social media platforms, and the marketers using them, are going to have to adapt faster than ever.